Cocamide MEA is a thick, waxy and white substance derived from coconut oil. Coconut oil is rich in fatty acids.
Cocamide MEA is a surface active agent (surfactant). MEA is used when its thickening qualities and opaque nature are required.
Cocamide MEA supports the action of the main surfactants in a shampoo, shower gel or any foaming product.
All surfactants are partly water-soluble and partly oil-soluble. The surfactant molecules organise into a structure that can trap oil-based dirt from hair, allowing it to be rinsed away. Foam is not responsible for removing dirt, but it allows the hands to work shampoo through the hair. This helps the mechanical removal of grease.
Modern surfactants give a thick, rich foam and cleanse the hair, dissolving grease effectively. As a result, your hair is left in great condition, full of body and shine.
Cocamide MEA suits opaque, thick formulae, as it increases product viscosity.