Cetearyl alcohol and sodium lauryl sulphate make an emulsifying wax. We use this wax in our conditioners and hair moisturisers. In our quantitative ingredients list, if ingredients are listed with an ampersand, it means they are combined together to make one material.
The wax softens and coats the hair, making it controllable.
It thickens a product, making it easy to apply, which means the other natural ingredients can be massaged into the scalp and through the hair itself. We use the wax in our hair care range for these reasons.