THAI OUDH OIL: BUYING STORY
The mysterious scent of Oudh has been popular within the Middle East and the worldwide fragrance industry for thousands of years. So sought after, that this has landed the species of Agarwood on the endangered list of flora and fauna. Lush’s film on Oudh looks at the cultural history of this ingredient, as well as the story of Lush’s supplier ‘Treedom’ and how it has managed to sustainably source Oudh in such a turbulent industry. We also look at how the process of how Oudh oil is created, and why it is such a mysterious and precious ingredient. Watch the full film on Lush Player via the link below.